Readings:
- Interface Design: Chapter 1 Pages 8 - 35: Visual Communication:
- Method (Design) Objective (Communication) Medium (Visual).
- Graphic Design is not about designing a graphic, it is about designing effective visual communication through manipulation of text and image.
- Each specialist in a UI Design team has a different contribution to make.
- Information Architects create the interactive structure.
- (UX) User Experience creates the experience.
- Developers create the UI code.
- Graphic Designers communicate the visual hierarchy, functionality, and interaction.
- T-Shaped Designers: a metaphor to describe designers who have a deep knowledge of their own discipline. Confident in explaining what they do. Breadth of knowledge, depth of expertise.
- Graphic design contribution: personas, information architecture, wire-framing, paper prototypes.
- A user has certain goals when engaging with a UI, no matter age or gender. The designers must keep in mind functionality and user friendly to navigate or use.
- The term "User" is generic and abstract. Marketing focuses more on characteristics like age, gender, religion, where we live, shop, exercise, work, income level. There are many demographics to think about for different subjects.
- Designing Personas: created to represent the target audience in a form to inspire the design team. Humanizing an aspect of a user experience.
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